Should Your Business Advertise in the Yellow Pages?
Believe it or not, even in today’s digital age, businesses still ask us about advertising in the yellow pages.
As long as the phone book still exists, there will be salesmen going door-to-door peddling their phone books to local businesses.
If you’re a local business, you’ve likely been hit up for one of these ads. And, sometimes the sales pitch is so good that you’re wondering if it might make sense to buy a yellow pages ad after all.
If that question has ever crossed your mind, today’s show is for you.
Introducing a New Show Format
Also, you’ll notice that we’ve dramatically changed the format of the show this week. Instead of taking an hour to cover a variety of segments and a deep dive on a meaty topic, we’ve cut the show so it will always less than 15 minutes.
In fact, today’s episode is only 13 minutes. That’s right, 13 minutes.
We often tell our clients, readers and listeners to test new ideas. So, we’re eating our own dog food and doing the same thing with this new format of the show.
We know you’re busy. We know you’re pressed for time. But, we know you have pressing marketing questions that you want to get answered.
This new, shorter format will allow you to get some quick advice on ONE specific topic.
That means you can find the shows that answer your questions and quickly listen while you’re making breakfast in the morning, walking to the local coffee shop or while running a quick errand.
Because the show is so short, we’re also upping the frequency. So, we’ll have a new show next week. So, if you’re not interested in learning about yellow pages ads, come back next week to hear us talk about our best tips for building more referrals for your business.
Better yet? Subscribe to the show so you’ll never miss another episode. You can subscribe on iTunes or sign up for email updates and we’ll notify you once a new show is live.
We look forward to hearing your comments on this new format. Simply leave a comment below or send us a tweet at @mktghuddle. We can’t wait to hear what you think!
Show Notes & Resources:
- That phone book ad Laura ran for her husband? She had it wrong on the show. She left off a zero. It wasn’t $600, but $6,000 to run an ad on the cover of the phone book.
- Why You Shouldn’t Dismiss “Old School” Marketing Tactics – Blue Kite Marketing