Online marketing strategies for eCommerce websites. The year 2021 will all about eCommerce, business automation and generating more leads through strategic online marketing strategies. If you are always thinking "How can I increase my online sales quickly" and "How do I market my eCommerce website", stay put.
I have some great eCommerce resources for you right here, right now — absolutely free.
Here's a quick summary of what you will be discovering today.
What Is An eCommerce Marketing Strategy (And Why It Matters)?
In today's competitive world, everyone is competing to attract customers to make a purchase. When uncontrolled, the competition will go into a price war which will benefit the end-users (consumers) but not on the producers or sellers (that's you). Without making enough profit, it is hard to sustain in today's economy and this will impact your business growth.
An eCommerce marketing strategy focuses on capturing people looking for the products by turning cold visitors into ready-buyers. This is often done through several outbound strategies to get people to want to find you and ultimately, buy from you.
An eCommerce business often doesn't have a physical store. Therefore, eCommerce business owners will rely on the power of the Internet, brand reputation and online visibility to maintain in the crosshairs of the consumers.
Part 1: How is an eCommerce marketing option/plan developed and deployed?
An eCommerce marketing plan is not developed based on "What I think it works now" but more towards statistics and real-time information.
In other words, it is not entirely what you think, but what the customers want.
An eCommerce marketing option often takes weeks or months to develop before deploying/execution. There should be several stages including the all-time-effective funnel building. Click here to read more about funnel building for eCommerce.
Already have a sales funnel in place but it is NOT converting? Watch this video to learn more.
Part 2: How do you write an eCommerce marketing plan?
Planning an online marketing strategy for an eCommerce business is no easy task. The process of designing an eCommerce marketing plan often involves several moving parts.
To help you get started with writing an eCommerce marketing plan, here are some questions you need to ask:
How Can I Increase My Online Sales Quickly On My eCommerce Website?
The process of increasing the sales for your eCommerce business often lies in clear sight — it is your eCommerce website.
You see, an eCommerce website plays a significant role in turning website visitors into customers and in many cases, you are required to have a working sales funnel to firstly entice the website visitor and then turning him or her into a ready-to-buy customer on automation!
The keyword to remember: Automation.
Part 1: Conversion Funnel for eCommerce
A conversion funnel in eCommerce illustrates the route your customers take from first becoming aware of your brand to making a purchase. It also includes customer retention, upselling, cross-selling, and subscription-based models.
Part 2: How do you market an eCommerce website?
You got that right. Marketing an eCommerce website requires online marketing strategies. Two of the most popular online marketing strategies for eCommerce websites in United States are search engine optimization (SEO) and social media marketing (SMM).
When done right, you can easily generate more free traffic and organic traffic from search engines on automation, while reaching out to a wider range of audience in the shortest time possible.
How Can You Do SEO For eCommerce Website?
I love to say that we should leave SEO works to the professionals. But, I get it.
I'm a Malaysian myself and I started doing SEO (for my own business) since 2004 — before building an SEO agency on my own.
Before I start telling you some nifty tricks on SEO, allow me to tell you this.
Important: What you learn, heard and read about SEO for eCommerce Malaysia MIGHT BE WRONG. No, this is not a clickbait but it is the truth. Here's why ↓ ↓ ↓
Part 1: SEO fundamentals are important
Nearly all my SEO clients get a shock of their lives when I tell them that the first SEO campaign is not an SEO campaign. It is an SEO audit.
And yes, they go nuts almost all the time (and I totally get it).
Ask any SEO agency in Kuala Lumpur and they will tell you that a full SEO audit costs at least RM4,000.00 for a start. At the end of the day, they will give you an SEO report with all the SEO problems in it and you (yes, you, the business owner) needs to solve them yourself.
Now, hear me out.
To wrap it up, SEO audit is always required but produces the least return of investment (ROI) per se. In the long run, SEO audit is one of the best well-spend SEO 'campaigns' money can buy.
The Marketing Huddle Project — SEO For Small Businesses In Malaysia
Mission-critical: SEO offers one of the best ROI in digital marketing. However, great SEO consultants are hard to come by (and find). But worry no more because The Marketing Huddle Project is all about supporting local businesses with affordable SEO services.
For a limited time, get in touch with me for a free SEO audit/review on your business and SEO quote, with no strings attached.
Now, you might think that this is a cool idea but you are unsure. No problem. Click on the button below and get in touch with me. If you like what I'm offering, it's great but if you don't, there is absolutely no tie-in or contract. Plus, we will still be friends!
Part 2: SEO keyword research for eCommerce
Once you have a strong SEO base, the next step is to send the right signals to Google so that your eCommerce website will start ranking higher on search engines.
Higher rankings will lead to higher organic traffic count.
Doing SEO for an eCommerce website is more than just 'SEO for blogs' or 'SEO for corporate websites'.
It requires a certain extend of strategy to ensure that no overlapping and boosting your eCommerce website SEO score.
Here are 12 must-do and must-follow SEO marketing strategies to grow your eCommerce website.
Social Media Marketing For eCommerce Websites
Social media marketing for eCommerce. Nearly every eCommerce clients of mine use paid advertising on social media to drive traffic to their websites. This is the norm right now in United States and around the world.
Social media paid advertisement works for nearly all industries, except for gambling, adults and cryptocurrencies which are illegal or highly controlled in several countries/regions.
Part 1: Which is the best social media platform for eCommerce?
There are dozens of social media platforms today. Which is the best social media platform for eCommerce?
There is no definite answer to this and the best social media platform is where your customers are hanging out in.
Part 2: How to use social media marketing for eCommerce?
There are many variations you can use social media marketing for your eCommerce business. Here's a list of social media strategies for eCommerce business right now.
Just like search engine optimization, social media marketing for eCommerce is most effective when you are able to allocate a specific advertising budget to ensure that your posts, videos and products reach out to a wider range of audience.
Content Marketing — Online Marketing Strategies for eCommerce Websites 2021
Content marketing for eCommerce websites. Make no mistake. This is one online marketing strategy that is so powerful and that it offers ROI in multiple folds after 12 months.
One of Google's SEO algorithms for better positioning on search engines is fresh content. As content marketing is a process of creating timely, knowledgeable and informative content accessible to the public, your eCommerce website will rank higher and faster with proper content marketing strategy.
Content marketing focuses on creating high-quality, original content that attracts and interests your target audience. It’s a form of non-interruption marketing that involves communicating with potential customers without hard selling.
Rather than pitching products or services, content marketing provides information that entertains or informs your audience. The idea behind this strategy is that if businesses consistently deliver valuable content without asking anything in return, readers will respond by becoming loyal customers.
Tutorial: How to do content marketing for eCommerce websites?
Let’s take a look at how eCommerce companies can use content marketing to improve their online presence and convert qualified traffic.
If you are looking for the best content marketing tools, I recommend you to take a look at this content marketing resources: 13 SEO Content Marketing Tools For Online Marketers To Double Your Web Traffic
1. Create how-to videos
Videos allow customers to learn more about your products, and they’re more engaging than text. If you sell a niche product, videos are a great way to demonstrate how to use the product and spell out various features and benefits.
In your videos, you can anticipate and answer questions to turn potential customers into informed buyers.
2. Include photos of your products
As an eCommerce website, you’re selling products. This means that you need to incorporate creative images of your offerings into your content strategy.
Using images on your company’s blog and Instagram will entice customers to learn more. And combining useful content with high-quality images encourages customers to connect with your brand.
For example, if you sell home décor, create a blog post about how to decorate for each season. Fill your post with tips and tricks, as well as beautiful images of your products. Not only will this provide readers with helpful advice, but it will also help them visualize your goods in their homes and inspire them to buy.
3. Become an online hub
Don’t be afraid to become an authority in your space. Your content doesn’t need to be heavily branded, but by publishing content related to your industry and trends, customers will turn to your site when they have questions.
This can go a long way when it comes to establishing trust with buyers, and you’ll separate yourself from the competition who are too busy forcing the hard sell. Turning your content into an online media hub will drive traffic to your eCommerce site. You might even score some impressive backlinks from other credible sites and boost your SEO efforts.
Publishing Reviews on eCommerce Website
Allow me to start with two powerful statistics:
If you are thinking about how to increase the sales for your eCommerce website, start with publishing real reviews.
Online reviews are crucial to any online business that wants control of its reputation on the internet. With the advancement of technology and the Internet, customer reviews have changed and created innovative ways for companies to market to them.
At the same time, reviews allow companies to understand what their customers think of their products, service as well as themselves.
FAQ On Online Marketing Strategies for eCommerce Websites
You can drag-and-drop it like any other Beaver Builder module. Then add all your questions with respective answers. That’s it! You can then customize the FAQ section with design settings.
eCommerce marketing is the practice of using promotional tactics to drive traffic to your online store, converting that traffic into paying customers, and retaining those customers post-purchase. A holistic eCommerce marketing strategy is made up of marketing tactics both on and off your website.
Performing strategic online marketing for eCommerce website will increase the likelihood to boost the sales and brand visibility for the company.
In the long run, this will impact the growth of the eCommerce business.
eCommerce offers business a whole range of opportunities, from marketing opportunities to increasing your products ranges to generating more sales.
With an optimised and well-developed website, you can not only achieve these goals but also offer your customers around the clock, convenient service, that can boost your business visibility and conversion rate.
eCommerce is a growing industry in many countries in the world. With the competition level keep increasing, eCommerce business owners cannot afford to sit back and hope for the best.
Taking drastic (and well-thought after) decisions such as starting with online marketing for eCommerce will ensure their businesses grow to new heights.