Today, I'm talking about something very close to my heart — content marketing. I started the whole online marketing in 2004 with content writing and this is by far the most lucrative (and effective) marketing strategy for entrepreneurs, small businesses and even large corporations not only in Malaysia but internationally.
This content marketing guide will is rather lengthy as I cover not only one but 6 major sections on content marketing guide Malaysia.
If you are looking for the best content marketing guide in Malaysia, I hope you find a lot more than what you wished for in this post.
Let's get started, shall we?
An Overview Of Content Marketing Guide By The Marketing Huddle Project
Content marketing is the use of one or more words that will significantly affect the decision-making process of the human mind.
When used correctly, content marketing can not only trigger a chain of events such as better visibility and online word-of-mouth, it can also play a powerful role in turning first time website visitors into paying customers.
Power words such as "best", "exclusive", "guilt-free", "never again" and "ultimate" can trigger that tendency by playing on scarcity and loss aversion, or simply by making something sound more valuable.
What you will find on the left (if you view on desktop) or button (if you view on mobile) are a tiny list of power words that will impact the emotions of a person when they read. The best content writers use power words in all their works.
Why content marketing is important for small business?
Small business owners do not have the luxury of spending hundreds or thousands of dollars each month for paid advertisement. They too, can't afford much when it comes to developing a website for their business.
While digital marketing is a growing trend in Malaysia, it can also be a fairly expensive marketing strategy to consider.
By leveraging on the power of content marketing, you can reach to a wider audience, cheaper and in most cases, more effective.
Now that you have read about why use content marketing, let's get started on when to use content marketing for your business.
When to use content marketing?
You can implement content marketing in several fronts including on your website, social media accounts and even search engine optimization (SEO).
Content marketing is all about serving the right content, to the right audience and at the right time, using power words to improve the conversion rates. For example, using dynamic content on your website can impress your visitors by displaying highly relevant content to them. Read more about dynamic content here.
Is content marketing right for my business?
One of the common questions my clients often ask is this: "Is content marketing right for my business?"
The answer is a solid "Yes" but honestly, it is always hard to prove (and here's why).
Content marketing is always the long game and business owners won't see the results instantly or quickly, unlike paid advertisement.
In most cases, the results from any content marketing efforts are only visible after 6, 9 or 12 months in the future. If you are not willing to wait for the results, then content marketing is not right for you.
There's a huge BUT right here. Content marketing is by far, the most effective form of marketing that provides the highest return of investment (ROI) and offers the longest lasting results for businesses.
Content Marketing Guide For SEO
When it comes to search engine optimization, content marketing is one of the most important and key components for success.
Search engine optimization or SEO, in short, involves creating content that is readable by search engines and giving link authority using backlinks.
Without well-written content, the article or post will not be indexed or gain much visibility on the search engine result pages (SERP) and thus, there will be low impact especially when it comes to free traffic from Google.
Here are some of the best content marketing guide for SEO, specially geared towards small businesses in Malaysia.
The Marketing Huddle Project — SEO For Small Businesses In Malaysia
Mission-critical: SEO offers one of the best ROI in digital marketing. However, great SEO consultants are hard to come by (and find). But worry no more because The Marketing Huddle Project is all about supporting local businesses with affordable SEO services.
For a limited time, get in touch with me for a free SEO audit/review on your business and SEO quote, with no strings attached.
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Get better ranking with readable and natural-toned articles
SEO in 2021 is different. What worked last year or years back doesn't work anymore.
In 2021, SEO is all about creating user-intent articles (or tutorials) and having natural-toned. The concept of keyword stuffing doesn't work in 2021 and beyond.
Strategic SEO campaigns with content marketing
Some years back, a highly ranked content on Google is all about having the most backlinks and keywords stuffed on a single page.
Time had changed and what you see now is way different. Welcome to the new world, year 2021.
SEO in 2021 is all about having a well-thought after SEO campaign which includes:
If you want to make 2021 the year for your business to grow far and wide, SEO is definitely the way to move forward. SEO cannot be neglected if you want to experience excellent growth for your business.
Does SEO sounds complicated to you? Don't fuss. Get in touch with me and I'm happy to help in anyway possible.
Content Marketing Guide For Social Media Marketing
Content marketing works not only for SEO but for social media as well! Here's the content marketing guide for social media marketing.
Please pay close attention because social media marketing is a popular digital marketing strategy in Malaysia for year 2021.
At any given moment, there are dozens if not hundreds of social media updates from your family and friends. Things easily get cloudy especially in social media for small businesses (who struggle to get the brand visibility they need).
A well-documented content marketing strategy is going to make your social media campaign performs extremely well (in most cases).
Successful social media campaigns are no longer just well-written content — but content that resonates and engages with your intended readers.
If you want to integrate content marketing with social media, the easiest way to start is to create content that sounds natural and engaging at the same time. For example, using emojis and jargon are great ways to create a bridge between the content and reader.
Customize your social media approach with content
One of the biggest mistakes in social media marketing is having the same voice and tune for every campaign. It is important to perform tests to ensure that your content resonates with the readers.
For example, creating a split test on your social campaigns help you to gauge the effectiveness of the post.
Content Marketing Guide For Branding
We are in the digital marketing space and this content marketing guide will not be complete if we don't talk about branding.
Branding is an important factor for the success of any businesses in Malaysia, especially in today's #NewEconomy.
So, how do we integrate content marketing with branding? Here are some quick points to follow.
The importance of tone in writing
Every business should have a specific tone to be unique. In this case, defining the tone in the early stage of content marketing will help you grow your business in new heights down the road.
For example, if a law firm should use a professional tone as it is a highly professional industry. On contrary, a food and beverage outlet could use a more fun tone to approach the audience.
Content Marketing Guide For Lead Generation
If your business struggle to generate lead in 2021, you probably want to focus more on this post. Content marketing is a powerful strategy especially for lead generation and it works perfectly well for majority of the industries in Malaysia.
Wonder how to use content marketing for lead generation? Carry on reading.
Funnel building is a process where you assist website visitors to move from one state to another. For example, funnels can be used to transform and prepare first time website visitors to paying customers.
In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign.
Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short).
In other words, a landing page is often a single page that serves one purpose — to achieve a specific goal for your business.
And yes, landing pages need proper content marketing planning and strategy!
Content Marketing Guide For Small Business Malaysia
Last but not least, let's talk about content marketing for small business Malaysia. After spending more than 10 minutes on this article, you are now wondering ...
"Is content marketing right for my business?"
There is no specific answer to this but based on my personal experience consulting over 100 businesses around the world, content marketing is a critical component for any business's success.
Content marketing guide: How to start content marketing in Malaysia with no budget?
Sadly, content marketing requires a little money. While you cannot eliminate content marketing cost by a whole, there are tiny actions that you can take to start content marketing and reduce cost at the same time.
Some works, such as content writing, content strategizing and content optimization can be done in-house (a.k.a. by yourself) if you have the expertise.
Most business owners I consulted with often go for the content strategizing as they know the industry best. With the information, they hand them over to the content writer to have the content crafted nicely.
Reminder: You should only consider doing content marketing yourself if you know what you are doing. If not, it is best to leave it to the professionals. Wrongly crafted content marketing plans will easily disrupt your business and even brand visibility!
Wrapping up the ULTIMATE content marketing guide for small businesses
Phew, this is a long guide. More importantly, I sincerely hope that this content marketing guide will serve you well in 2021.
Wait, leaving so soon? Check out the FAQ below!
Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
Content is defined as what is inside or included in something. An example of content is beans inside of a jar. An example of content is the words inside a book.
- Boost your SEO and traffic
- Establish Expertise, Authority, and Trust (E-A-T)
- Create brand awareness
- Let your brand personality shine through
- Connect with your audience through multiple learning formats
- Fuel your social media and PR results
- Support your audience throughout the conversion funnel
Industry news. Besides sharing news about your organization on your social media accounts, share relevant articles and updates about your industry as well. These social media posts work especially well for Twitter, where people come for news, and LinkedIn, where people network and look for industry-focused information.
Essentially, it is about the creation and participation in meaningful conversations and development of relationships. Content marketing can benefit your company by increasing sales leads and positioning your company/brand as a thought leader, in addition to increasing the number of visitors to your website.
With content marketing, you can provide value without any strings attached. Another valuable benefit of content marketing is that it allows you to provide value to your leads and customers with no strings attached. Often, businesses will only help those consumers who are actively buying their products.
With content marketing, you can provide value without any strings attached.
Effective content can help you build customer relationships while avoiding less effective “hard sell” tactics. It showcases your subject-matter expertise, and gains trust by highlighting important topics that affect your prospects.
Another valuable benefit of content marketing is that it allows you to provide value to your leads and customers with no strings attached. Often, businesses will only help those consumers who are actively buying their products.
Content marketing ROI is a percentage that shows how much revenue you gained from content marketing in comparison to what you spent. ROI is said to be one of the most important measures of successful content marketing because it's directly tied to revenue.