Sales funnel and funnel building are two of my favourite topics in digital marketing. I sincerely hope that 'funnel building secrets' had let you to this post. I am thankful that you came and I want you to know that my plan is to create the number one, most trusted source for funnel building a.k.a The Funnel Building Guide.
I hope that post will give you some serious insights on what funnel building is and sharing with you the best funnel building software and funnel building service in the market now.
Who will benefit from this sales funnel building guide?
Here's the table of content to give you an idea on what you will find in this funnel building guide today.
Disclaimer: I want to deliver as much value as possible in this post and you might find some very beginner's stuff too. So, bear with me!
What Is A Sales Funnel?
Why Are Sales Funnel Important For Business?
Understanding the concept of sales funnels is important because it's a useful model for visualizing the customer journey from initial awareness all the way through conversion.
The sales funnel provides a useful framework through which you can analyze your business and identify areas for improvement. With a sales funnel, you can easily visualize and understand where website visitors are dropping off from the journey.
How Does Sales Funnel Works?
Your sales funnel – also known as your revenue funnel or sales process – leads prospective customers through their buying journey.
A well designed and properly executed sales funnel has four stages: awareness, interest, decision, and action. And it helps a business to convert their leads into paying customers.
What Is Funnel Building?
The process of funnel building is to build a high converting sales funnel using various forms of elements including power words, dynamic content, testimonials, urgency and visual to move the visitor from one stage to another.
Ultimately, the visitor will land on a sales page where the purchase will take place.
How Do You Make A Funnel?
The funnel building process involves five important phrases — not including experience and tests. Let's go through one by one of them (take a look at the infographic first).
Step 1: Analyze your audience's behaviour
The more you know about your audience, the more effective your sales funnel becomes. In other words, knowing your audience is important because it gives you a persona to work with.
By knowing who you are talking and making the sale pitch, you can easily use the right words to seal the sale.
Step 2: Capture your audience's attention
We are now in the of information overload. Every piece of information can be found in a matter of seconds with the advancement of technology, namely Google and Facebook.
On average, we consume approximately 12 websites each day for information. And the number is growing at a staggering pace.
This is exactly where a sales funnel comes into play.
A high number of websites visits will lead to information fatigue and website visitors are more likely to exit the page even before finishing the page. A process called "skimming the page" is common where readers (even ourselves) will scroll down the page at a very fast pace to find for the information.
When skimming happens on a sales funnel process, this is where the nightmare happens. Power words, for example, would have little to no effect because they didn't capture the reader's attention.
Funnel building secrets, funnel building maps and funnel building model are all designed to ensure that your audience pays attention to the details you are sharing.
Step 3: Building a landing page
I'm sorry but your homepage is not your landing page. It shouldn't be and unless you are running a one-page website, skip this thought. There are way better things you can place on your homepage than making it a landing page.
In the past, building a landing page requires CSS and HTML knowledge. In today's world, you can create your own landing page design even when you have absolutely no coding skills.
Thanks to landing page software, landing page generator and landing page builder, the process of creating your first landing page is no longer a complicated one.
The two important criteria in building a landing page are:
a. Landing page copy that sells
I'm not going to lie to you. Everyone can write but only a handful can write (and sell). I love to consider writing as a skill, one that you can learn and experience will make you better over time.
A landing page copy in funnel building includes these elements:
b. Converting landing page layout (funnel building guide)
Funnel building is all about creating the best landing page layout for your ideal customers. That's why a lot of work is put into designing the best funnel template to improves your conversion rates.
There are several things you can do to create high converting landing page layouts:
It is important to remember that there is no one-size-fits-all in landing page layouts. Several variations and split testings are to be carried out throughout the funnel building process so that you get data on the best performing landing page design and layout.
Step 4: Create an Email Drip Campaign.
The next part of this funnel building guide is email drip campaigns. Email marketing plays a vital role in warming up the lead and turning leads into paying customers.
Email drip campaign strategy is critical for your success in the sales funnel and when it is done right, you can achieve high conversion rates and sales revenue (of course).
a. What should an email drip campaign contain?
On average, most drip campaigns consist of between four and 11 emails spaced between four, seven, and 14 days apart.
The email campaigns are not designed to keep pressuring the reader to buy, but to give educational information as well as convincing to encourage natural buying.
When a customer buys a product without being forced to, they will feel better about it and it reduces your refund rates.
b. How do you write a drip-email campaign?
Basically, you need to get clear on this: Have a goal, and focus on moving recipients towards that goal.
Don't let the complexity of drip campaigns throw you off.
Sure, there may be triggered actions, varying sequence rates, autoresponder snafus, and whatever that come in between. Keep your mind straight up and aim to deliver the best drip email campaign for your sales funnel.
Step 5: Keep in Touch
Last but not least in this funnel building guide is keeping in touch with your fans and followers. Many funnel building secrets will teach you that it is always advisable to keep in touch with your followers.
Even if they don't buy, there's always a chance in the future for them to do so.
Therefore, don't keep them at bay. Instead, send them emails occasionally and keeping in touch with them for future 'remarketing', so to speak!
Funnel Building Guide: Summary
Finally, we had reached the end of the funnel building guide 2021 and I hope you had a great time.
Funnel building is a lengthy process, one that I consider it to be fun and exciting which can trigger a chain of events for your business's growth.
Do you find this funnel building secrets useful? Tell me more in the comments below!
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