The COVID-19 pandemic had changed the face of the world, forever. Brick and mortar businesses are moving towards digital transformation and the eCommerce industry, it is blooming at a pace that no one had ever seen before.
You know the real potential of eCommerce and you want to dip your toes into it. However, you are worried because there are too many variables in the process of developing an eCommerce website.
I get it.
Developing an eCommerce website design is a crazy job. In this article, I'm going to share with you the exact eCommerce website development process that I used to help over 100 eCommerce business owners in creating their website and launching it within the given dateline.
eCommerce Goals Settings
As a website developer, I felt that it is my responsibility to share what's working and what's not with my client. Setting up an eCommerce business is no monkey business and deep inside, we want our clients to be successful.
My eCommerce website development process starts with helping the clients to define the goals they want to achieve with the eCommerce store.
Tip #1: S.M.A.R.T. goals for your eCommerce website
SMART is a well-established tool that you can use to plan and achieve your goals. While there are a number of interpretations of the acronym's meaning, the most common one is that goals should be Specific, Measurable, Achievable, Relevant, and Time-bound.
Mapping A Customer Journey
Driving website visitors to your eCommerce store is easy but getting them to take out their credit card and perform the payment is hard.
Mapping a customer journey works this way:
As you can see, there are 6 stages in the customer journey that we need to map out, in order to launch a successful eCommerce website.
Tip #1: Why is your customer journey important?
A strong understanding of the customer journey will help you understand where they fall off the grid (exit without buying) and how to you further optimize each stage of the process.
The Marketing Huddle Project — Affordable & reliable freelance website developer
Mission-critical: Finding the right web developer could be messy, time-consuming and headache.
One of the Marketing Huddle Project is to give back to the community by providing affordable and reliable freelance website gigs (often below market price).
Now, you might think that this is a cool idea but you are unsure. No problem. Get in touch with me using the button below. If you like it, great but if you don't, there's no strings attached. Plus, we will still be friends!
Choosing eCommerce CMS Platform
The advancement of technology had given us ample choices especially when it comes to eCommerce CMS.
At The Marketing Huddle Project, I only use WordPress with WooCommerce and Shopify as my main tools. Both of them are highly reliable and they are extremely flexible (in terms of pricing for my clients and features).
Tip #1: Why WordPress for eCommerce?
WordPress is the most popular website CMS and it currently powers up to 35% of the Internet population.
WordPress is powerful and it integrates perfectly well with WooCommerce, a module for eCommerce.
WordPress and WooCommerce give you the flexibility and performance to turn any boring website into a full-fledged eCommerce website with a payment gateway, under a very strict website development budget.
eCommerce Website Development Process: Wireframe
Believe me, a wireframe is just a glamorous name for a mock-up. A wireframe allows my clients to see the website (at least imagine it) in real-time. I try to stay as close as possible to the wireframe during the eCommerce website development process.
Here's how a wireframe would look like:
Tip #1: Wireframe helps the client to understand the eCommerce website development process flow
If you are constructing a complicated eCommerce website design, it is recommended to use a wireframe to put everyone on the same page.
Creating Sales Pages
An eCommerce website development is more than just creating a beautiful homepage and product pages. The most effective eCommerce websites come with powerful sales pages that convert first-time visitors into buyers.
Plus, sales pages are important setups especially when you are running a digital marketing campaign, such as Facebook or Google advertising.
Other important pages in an eCommerce website are the shipping details, refund agreement, and privacy notice that shouldn't be overlooked.
Integrating eCommerce With Payment Gateway
An eCommerce website development process includes integrating with a payment gateway. This is pretty straightforward and rather easy if you know exactly what you are doing.
In this case, the two common payment gateways in Malaysia are PayPal and Stripe, with iPay88 and senangPay not far behind.
Testing Your eCommerce Store
Last but not least, it is important to test your eCommerce store to make sure everything is okay (a.k.a. running smoothly).
Common Question: eCommerce Website Pricing
Let's talk about eCommerce website price. How much does an eCommerce store costs in Malaysia?
On average, you are expected to pay anywhere between RM3,500 to RM15,000, depending on the complexity of the job. That's also the same price that I use to develop eCommerce website templates and designs for my clients.
Developing an eCommerce website is a common investment decision among the majority of business owners, retailers, entrepreneurs, and most of the commercial enterprises in order to transform the competitive advantages of online shopping into a consistent revenue source through a professional eCommerce online store.
Not to sound like a broken record here, but this stage will also depend on the size of your website with a range of 6-10 weeks. Of course, this is an estimate. Smaller websites can be built in less than a month, while larger eCommerce sites can take three or four times as long.
Building an eCommerce website is similar to the process of building other websites, except that it needs to be set up to sell physical products. You should anticipate a bit more work upfront to get your website ready.
A web development process is a documented outline of the steps needed to be taken from start to finish in order to complete a typical web design project. It divides and categorizes the work and then breaks these high-level sections into tasks and resources that can be used as a road map for each project.
Good eCommerce web design is all about using the right colors, fonts, images, words, and graphics to convince visitors to make a purchase. Your eCommerce website design should attract potential customers, provide a great user experience, and present your shop in the best light.