Why A Small Business Needs A Website?

We talked about the growth of digital marketing in Malaysia and while we had touched Facebook and Google advertising, do you know that having a website is an important digital marketing strategy for small businesses?

I'm sure you are thinking "why a small business needs a website?" I could just set up a physical store and sell my products.

In this article, we are going to explore the reasons why small business

United States

needs a website.
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    Who Is Your Hardest Working Employee?

    The hardest working employee in your business is most likely you. Yes, it is not your top sales person or your customer support manager. It is you.

    As human, we all have 24 hours and you probably spend anywhere between 10 to 12 hours a day working on your business. That's great but how about the balance 12 to 14 hours?

    Of course, you can't be working non-stop because you need to rest, have a shower, meal time, family time and even personal time.

    I get it.

    Here's the thing. Do you wish to have a clone of yourself (remember you are the best and hardest working employee) working 24 a day, 7 times a week and 365 days in a year?

    That would be super awesome — but you know that it is not humanly possible.

    Having a website for your business would be like having a clone of yourself working non-stop to generate leads and customers in the online world. And the best part, he/she doesn't need any sleep!

    Marketing never sleeps

    One of the biggest challenges you face is that shopping happens around the clock. If you are making yourself or your products available 'for purchase', your customers will go to your competitors.

    Marketing Never Sleeps

    Customers want fast and now

    Customers Want Fast And Now

    Since COVID hits

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    , the general population had been given no choice but to embrace change. From wearing face masks to buying groceries online.

    eCommerce industry had faced growth like never before and there is no better time to get into the 'game' than right now.

    Reasons Why Your Small Business Needs A Website

    What happens when you do not have a website? There are several things that may happen which will impact your business in a really bad way.

    You lose customers

    This is by far the worst case scenario. You lose customers because your small business doesn't have a website.

    Here are some important researches shared by Hubspot:

    Lose Customers Without Website
    • 46% of all Google searches are looking for local information
    • 72% of consumers that did a local search visited a store within five miles
    • 97% of people learn more about a local company online than anywhere else
    • 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours
    • 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site
    • By 2021, mobile devices will influence more than $1.4 trillion in local sales
    • 18% of local smartphone searches led to a purchase within a day, whereas only 7% of non-local searches led to a sale
    • 78% of location-based mobile searches result in an offline purchase
    • 92% of searchers will pick businesses on the first page of local search results
    • Search result information will send 70% of consumers to a physical store

    I'm not going to lie to you. The above 10 are the reasons why a small business needs a website.

    Marketing is all about online visibility

    Website Improves Online Visibility

    Most customers nowadays are tech-savvy. They will Google or Facebook for answers. If you don't have a website, there is no way they could reach out to you and you will certainly not be able to convert them into paying customers.

    Yes, this is where they will actually head over to your competitor who has a website. Ouch.

    Story Line: How A Skincare Line Launches Its Flagship Store In Malaysia?

    It was back in October 2020 where I was reached out by a local entrepreneur. He and his wife are the authorized distributor for a Swiss-made skincare product. They wanted to grow far and wide but they have absolutely no idea where to start.

    Sure, they heard about starting a website and doing Facebook advertisement. Those are just what they know.

    When they reached out to me for business consultancy, I seriously wanted to help them — the first reason was the husband is a dear friend of mine and secondly, I just love helping to build a brand from the ground up.

    Here's how it panned out.

    Step 1: Conduct a deep research and breakdown to craft a marketing strategy

    Successful online marketing often involves conducting time-consuming and detailed market analysis in the given area,

    United States

    .
    Deep Research In Marketing

    In the research, I discovered that there are several loopholes that the client could easily leverage on — which will give them visibility boost under 3 months.

    Step 2: Website creation with sales pages

    What Is A Sales Page

    The most important criteria for a successful digital marketing solution is to have a mobile-friendly and converting website.

    A website was created with customized landing pages to not only generate free traffic from Google but to convert cold visitors into paying customers.

    In this context, a mobile-friendly website is created with SEO and speed in mind, along with half a dozen of specially crafted sales pages to boost sales. Facebook advertisement was launched in conjunction with the event and paid traffic was driven directly to the landing pages.

    As a result, they generated an approximately 90 to 110 conversion each day, for the next 7 days of the marketing campaign.

    Do I Really Need A Website For My Business?

    The long and short answer is "Yes". Having a website helps you to build brand credibility — as well as creating opportunities to turn first-time visitors into paying customers.

    More importantly, having a website allows you to showcase your products and services to a wider range of audience as compared to a physical store (where people have to pass through to see your store).

    How Much Does Website Development Costs In Malaysia?

    There is no fixed price when it comes to website development. However, I could give you an idea of how much to expect for a professional website development project in Malaysia.

    Best for bloggers and entry level website Static website with some display of products and services eCommerce website with payment gateway and sales pages
    5 to 7 pages 10 to 20 pages 20 to 50 pages
    Basic security and speed optimization Advanced security and speed optimization Enterprise-grade security and speed optimization
    7 - 14 days completion 15 - 30 days completion 30 - 90 days completion
    Starts from RM1,500.00 Starts from RM2,500.00 Starts from RM3,500.00

    Cheap website development in Malaysia

    I'm not going to lie to you. There are many cheap web development packages that you can get but you have to be careful. As it is cheaper than the usual, it often means that parts of the work had been removed or not included.

    Cheap Website Development In Malaysia

    When you are getting a cheap web development quote (like under RM1,000), it is important to clarify the following:

    • Would the website be mobile-friendly?
    • Does it includes SEO setup?
    • How many pages are included in the quote?
    • How many amendments or modifications are provided?
    • Does it includes some (or any) customizations?
    • How easy it to use the software or website?
    • Are there are subscription or addons that you are unaware of?

    How cheap is website development costs in Malaysia?

    How Much Does Web Development Costs In Malaysia

    This varies from people to people, agency to agency. For me, I consider a website development to be rather decent in price (a.k.a. cheap) at around RM1,000 to RM1,500.00.

    This is because doing a website takes time and effort, including customizations.

    Finding The Right Website Development For Your Small Business In Malaysia

    There is denial that having a website is important for your small business. Branding and online visibility are two reasons why you need to have your own business website.

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