13 SEO Content Marketing Tools For Online Marketers To Double Your Web Traffic In 2021

SEO content marketing tools. I am not going to deny that I love technology and the geeky software that I use daily for SEO and content marketing, not only for me but for my clients as well.

Well, you are here because you wanted to know which are the best free SEO marketing tools and yes, the best-paid SEO content marketing tools.

You could be a business owner who understands the needs of digital marketing transformation or you could be an avid online marketer like me, trying to make this year 2022 the best one for you.

Either way, let's stop the wait and dive in.

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    What Is A SEO Content Marketing Tool?

    SEO refers to the technical process of increasing the quality of traffic and attracting maximum visitors to your website.

    On the other hand, content marketing is focused on using valuable and relevant content to drive profitable customer or client action. SEO without content marketing is like a body without a soul.

    The integration of SEO with content marketing allows you to create highly optimized content that Google and search engines would love, and ultimately, allowing you to rank higher on SERPs.

    The higher you rank on SERPs, the more free traffic you would/will get.

    P.S. Did you know that small businesses can beat their competitors by executing strategic small business SEO plans? Read more here: Small Business SEO Plans and Executions

    Search engine results pages are web pages served to users when they search for something online using a search engine, such as Google. The user enters their search query (often using specific terms and phrases known as keywords), upon which the search engine presents them with a SERP.

    Content marketing tool vs SEO content marketing tools

    Wait, this is a trick question right?

    Honestly speaking, yes you are right. Content marketing often relates closely to SEO. Therefore, content marketing is almost always SEO content marketing.

    What Are SEO Content Marketing Tools

    But, when it comes to tools, there could be differences. On one hand, content marketing tools are often the ones that help you create better content for marketing purposes.

    On the other hand, there are also tools that incorporate search engine optimization rules-of-engagements into the content, giving the content a better chance of ranking higher on search engine result pages.

    Did you know? Finding a good SEO tool that incorporates natural language processing for SEO is important to send the right signals to Google?

    How SEO Content Marketing Tool Works?

    Personally, I love it when my content marketing toolkit comes with SEO integrated into them. This helps me to create better user-generated content marketing as well as a simple solution that saves me time (and money).

    SEO content marketing tools come in various forms and features. Here are the common features you should find on an SEO content marketing tool:

    • Analyze specific URL on your website
    • Analyze specific URL on your competitor's website
    • Optimize articles for better ranking and indexation
    • Backlink checker
    • URL profile link analysis

    Analyze specific URL on your website

    A good SEO content marketing tool allows you to analyze the URL on your website. It gives you an idea of what you could optimize in terms of content for better ranking on search engines.

    Analyze URL Using SEO Content Marketing Tool

    Analyze specific URL on your competitor's website

    Competitor Analysis Tools

    When it comes to SEO, it is crucial to know what your competitors are doing. In this case, analyzing the URL of your competitor is critical to understand how their SEO structure works.

    Of course, here is where you start to reverse-engineer their strategy to beat them in their own game.

    Optimize articles for better ranking and indexation

    You published an excellent, well-research article that took you more than three weeks to complete ... only to lose out to the market competitors. Welcome to SEO writing.

    Optimize Content For Ranking

    SEO writing is all about writing great content with both knowledge and SEO playing alongside each other.

    If you are serious about ranking on Google, it is always important to optimize articles for SEO.

    Backlink checker

    Backlink Checker Tool

    Backlink is important and yes, an SEO content marketing tool should include backlink checker so that I know exactly where the backlinks come from.

    URL profile link analysis

    Last but not least, URL profile analysis is important for SEO, because we are able to layout the exact plans and we have a real SEO case study that works!

    Link Profile Analysis

    Best Free SEO Content Marketing Tools

    Now that we had gone through why and how an SEO content marketing tool works, here's my personal favorite list of tools that are in my SEO and content marketing arsenal.

    More importantly, these are free SEO content marketing tools that you can use (without paying a dime for it). #MrStingy

    Disclaimer #1: Almost all of these free content marketing tools come with paid version/plans.

    Disclaimer #2: Almost all of the paid content marketing tools come with free/trial plans.


    Medium SEO Content Marketing Tools

    I find Medium very useful especially when it comes to SEO and content marketing. As it is a free-to-use platform, make it a point to publish a short snippet of your new blog post for some clicks and backlinks.

    Don't worry about no-follow because no-follow still sends signals to Google (that's what we want).


    What Is Triberr

    Triberr is my content syndication platform and also a powerful SEO content marketing strategy. With a free account, you have limited access to groups (called "Tribes") where you can share your content with the members.

    If done right, your newly published article could hit the spotlight (thanks to social shares) in a short time.


    My next free SEO-focused content marketing tool is Flipboard. Smartphone users would know a thing or two about Flipboard. One of the ways that Flipboard works for free traffic is that users can easily share the content on their own boards.

    What Is Flipboard


    What Is Quora

    With over a million views each day, Quora is definitely one of my favorite SEO content marketing strategy. Share relevant information with the public and you will gain a lot of fame (and success, along the way).

    The Marketing Huddle Project — SEO For Small Businesses In Malaysia

    Mission-critical: SEO offers one of the best ROI in digital marketing. However, great SEO consultants are hard to come by (and find). But worry no more because The Marketing Huddle Project is all about supporting local businesses with affordable SEO services.

    For a limited time, get in touch with me for a free SEO audit/review on your business and SEO quote, with no strings attached.

    Now, you might think that this is a cool idea but you are unsure. No problem. Click on the button below and get in touch with me. If you like what I'm offering, it's great but if you don't, there is absolutely no tie-in or contract. Plus, we will still be friends!

    Best Paid SEO Content Marketing Tools

    Digital marketing is all about doing what's right at the right time. In order to do this (and beat your competitors), you need to have reliable tools that can churn you accurate information in a timely manner.

    Here is a list of paid SEO content marketing tools that I highly recommend.


    Ahrefs is by far, my overused SEO tool checker. Make no mistake. Ahrefs is the market leader in SEO audits and analysis which plays a crucial role in my day to day business. It comes with 7 days trial for only $7.

    Ahrefs SEO Content Marketing Tool


    SEMrush SEO Content Marketing Tool

    SEMrush is a good alternative to Ahrefs and is always seen on most SEO tool list on the Internet. SEMrush is easy to use and it offers its own set of databases (which I find interesting).

    In many cases, SEMrush is often an SEO consultant's best marketing tool that is affordable and accurate.


    What Is BuzzSumo

    Listening to the market is important. When it comes to social listening, BuzzSumo is the king in the industry. The free account allows you to monitor a limited number of keywords and results while paid versions open up more opportunities for you.


    What is Web Signals Buzzsumo Alternative

    I'm personally using WebSignals (because it is cheaper than BuzzSumo) and have all the good things to say about them. WebSignals is an excellent alternative to BuzzSumo and it's one of the best investments I ever did in 2020!

    SEO Tester Online

    SEO Tester Online SEO Tool

    SEO Tester Online or STO in short is a powerful SEO tool analysis. It is like a mini Ahrefs and it offers very detailed (not to forget, easy to use) SEO features such as keyword research, website audits, and rank tracker.

    STO also offers SEO editor tool which is an online editorial software to craft highly optimized SEO content.


    What Is Frase SEO Content Writer

    Frase is a standalone SaaS in the SEO and content marketing industry. Frase allows you to create content based on the user's intent.


    SurferSEO is already a household name in the SEO industry. I had used it in the past (before moving to SEO Tester Online) and I am very happy with the features it offers.

    What Is SurferSEO

    Plus, it is also quite easy to use especially in optimizing content marketing for SEO.

    Brand Overflow

    What Is Brandoverflow

    Brand Overflow started as an SEO monitoring and tracking tool before it moved towards analytics and keyword research. It offers a powerful set of SEO features including backlink checker, domain analysis, and website audit.

    Emotional Headline Analyzer

    Emotional Headline Checker for SEO Content

    Over the years, I’ve learned that customers make purchasing decisions based on emotion and justify their decision with logic. For that reason, another one of the best content marketing tools that you should always use is the Emotional Headline Analyzer, from Advanced Marketing Institute.


    When it comes to SEO content marketing tools, there isn't a right or wrong move, best or worst tool. Instead, each tool comes with its own advantages and disadvantages.

    As a marketer, you should take the time to completely understand the tool to leverage its full potential.

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