Natural language processing is a fascinating aspect of artificial intelligence that has been driving the world (especially in search engine optimization) for decades. It's not an easy concept to grasp, but it's one you should know about if you want your blog posts, blog content or website to rank high in search engines like Google.
The Science Behind Natural Language Processing in SEO: NLP Strategies You Can Use On Your Blog will help walk you through natural language processing (human language), search algorithm and how implementing this powerful tool into your content is one of the answers to getting higher rankings and more traffic to your site.
What is Google BERT?
Before we start about NLP in SEO, Google BERT has long been associated as a tool with NLP. Here's what you need to know about Google BERT.
Google BERT is a machine learning model that provides an efficient way to improve search engine ranking by studying the user intent. Even though Google puts a lot of effort in determining the value of a domain with the number of backlinks (including the quality of the backlinks), Google uses machine learning systems such as Google BERT and NLP in SEO as alternative forms of ranking factors as these impacts the user experience directly.
In order for your content marketing strategy to be effective, you need to understand what Google expects from its users. It's important for website owners and bloggers alike to remember that natural language processing can't change how well-written their article may be; it simply helps make sure people are getting the information they want or need in a more personalized manner with all of their specific queries - like "trainings" or "business plan." In this example, if someone types into Google: “what’s NLP?” then this article will appear at the top of their list of pages (piece of content) about the topic.
This is achieved by understanding what your content marketing strategy should be and how natural language processing can help you achieve these goals:
What is Natural Language Processing (NLP) in SEO?
The goal, typically, is to make the process faster or more accurate in order to produce actionable data for business purposes.
NLP field of study also includes ranking factors, search intent, type of content, entity recognition, keyword stuffing, voice search, image, long-tail keywords and other important entities that might or will impact the users to a specific action.
What are the common NLP techniques in SEO?
There are a variety of natural language processing techniques used in various fields. For example, sentiment analysis is commonly utilized by companies to identify the feelings and tones that consumers have about their products or services.
Common NLP techniques in SEO also involves going through various search query and entities to understand and discover the user intent that is considered 'triggers' a.k.a. trigger words.
How does the usage of NLP help in improving SEO score?
The usage of NLP helps in improving technical SEO scores by maximizing the probability that a user will take an action.
This is because natural language processing enables search engines to better identify what you are trying to say and its relevancy with what they already know about your content or site. With this, it has been observed that there's a higher chance or probability that the website will rank higher on a search engine.
It also helps in identifying what is relevant or irrelevant to your blog posts (gauging the success of your blog, community agreement and the number of backlinks you get), especially when you are using keywords and phrases that have significant results on search engines.
How you can implement NLP into your SEO strategy?
There are a variety of strategies that are effective in SEO. No two are ever the same, so it’s very difficult to offer advice on implementing NLP into your SEO without sounding like you think you know it all.
In my experience, the most successful NLP implementations are those that take a focused approach to what you want from your content. This means focusing on one aspect of natural language processing and emphasizing it throughout your entire blog post or website.
It also helps if this is something relevant to your industry because readers will pick up on these things quickly. For example, using industry lingo and industry terms can give your piece of content an edge (positive sentiments) compared to your competitors.
Whereas, if you are looking to make a blog post or website more conversational in nature, then using emotional words and phrases would be best for that kind of approach. The point here is there needs to be some sort of focus on natural language processing when implementing it into positive relationships between entities and improving the overall SEO success.
Part 1: How can you implement NLP into your blog posts and website?
Implementing NLP SEO techniques in blog posts and websites is rather easy if you know what to do. Here are a few that you can start right now.
It is also vital to use good grammar, spelling, punctuation and syntax when communicating with readers.
When it comes to search engine optimization, many of us often 'write for bots' and 'write for search engines' which result in the content being too general.
Personalization is important because the end-user is human and blog posts that are engaging will create a trust/bridge with the readers.
Keep in mind that this will go a long way toward developing an enjoyable reading experience for your reader as well.
Part 2: How to optimize a blog post with NLP in SEO?
As the SEO world is changing (by the day), the process of keyword research and optimizing a blog content changes dramatically.
Here's an excellent YouTube video by SurferSEO on the topic, "How to use NLP in SEO?"
To use natural language processing entities on your blog posts or website, one must first identify the target audience and what they might be interested in.
Next, structuring sentences according to a reader's understanding is important so that it can engage readers into reading more of your content. Sentences should also have a clear structure for easy comprehension would lead to better engagement with the readers.
It is imperative to take into consideration the context of what you are writing. The use of words should be relevant to your content and readers will find it more engaging if they can picture pictures or images in their head after reading a sentence
Lastly, natural language processing is about using adjectives as much as possible which would help connect with the reader's emotions.
Part 3: How to use natural processing language (NLP) for competitor analysis in SEO?
A great way to use natural language processing (NLP) is for analyzing your competitors' content. Use the data you gathered and focus on creating better SEO content to bear your competitors.
The goal here is to understand what keyword they are targeting, keywords that they are ranking and the search terms they are ranking at the same time.
There are numerous tools on the web that will allow you to see what keywords they are targeting and which ones have higher search volume.
This can be a good place to start when considering the best approach for getting more traffic or conversions, as well as understanding how other sites are utilizing natural language processing.
Part 4: How to use NLP for keyword research?
It's always a good idea to do some preliminary work before starting any kind of content creation, and this is especially the case with natural language processing. This SEO step should be taken after you have done an SEO audit on your competitors.
Here's how you use NLP for target keyword research.
This step involves using the information gathered above such as search volumes or search queries followed by creating lists and order them from least to most words.
If A > B, we want to find the most popular word (or keyword) in that phrase and add it to your list. For example, if you are interested in the keywords for ‘training’, then "trainings" has a higher word count so this would be added to your list of targets that you can use in the future.
Change or edit your blog post so it matches what is being searched for by readers on Google or other search engines.
This process can be done by changing how many keywords are used (bullet points) as well as using those same keywords throughout the content of your blog post.
Summary about NLP in SEO
It is important to know that natural language processing is an artificial intelligence system or machine learning system that has been created by the computer for a number of purposes, such as understanding what we are saying and determining how we should be dealt with based on our emotional state or mood (i.e., happy or sad). It's also used in things like spam filtering systems, automated online translators and behaviour analysis in piece of content.
Natural Language Processing plays an essential role in search engine optimization because it can help identify keywords and phrases that you may want to include in your posts.
For example, if someone types "trainings" into Google, this article will appear at the top of their list of pages about pieces of training programs due to its use of those words throughout the content - including the title.
All in all, natural language processing or NLP is an important piece of content or tool when it comes to search engine optimization. NLP allows website owners to understand the user intent, allowing you to perform realistic and accurate sentiment analysis along with high-quality content (content marketing strategy) to improve the user experiences and grow your organic traffic.