What is keyword research? Why is it important to your business? How do you perform it? These are all questions that we will be answering in this blog post.
For those who are unfamiliar with the term, "keyword research" refers to the process of researching what words people search for when trying to find information on a certain topic or product.
This article includes step by step instructions on how to identify top-performing keywords and how they can help your business rank higher.
Important: Do you know natural language processing or NLP is crucial in SEO? Read more about it here: The Science Behind Natural Language Processing in SEO: NLP Strategies You Can Use On Your Blog
What is keyword research?
Keyword research is the process of finding keywords that have a high search volume and are relevant to your website.
The goal of the research is also to discover 'low hanging fruits' and profitable keywords that have low competition.
Why is keyword research important?
The success of your content depends on how many people find it through search engines such as Google, Yahoo or Bing, which means you need to come up with good keywords in order for them to discover your website.
During your research, make sure you have a list of at least 100 which are not only high volume but also low competition in order for them to rank higher on search engines such as Google. Plus, don't forget to include synonyms or alternative that will further broaden your search results.
Who should be doing keyword research?
If you are a blogger, who wants to improve your content and make it more likely that people will find what they're looking for on search engines such as Google.
If you own an online store or blog which has products in stock or inventory, performing keyword research will help you to optimize your product/s in order for them to rank higher on search engines.
How to start doing keyword research the right way?
Proper keyword research guide for beginners: The process of keyword research is lengthy. Most SEO consultants and agencies spend hours (or days) trying to uncover the best keyword ideas that offer search volume, search intent and search queries under one roof.
How to find quality keywords (fairly quickly)?
The first step is to find high volume keywords that have little competition - this means looking for "buy diamond ring" in Google rather than "diamond rings".
Using specific keywords with buy intent will generate a wide range of long tail keywords that you can use for your blog post or website.
Part 1: What is a seed keyword?
A seed keyword is a term or phrase used for the initial stage of performing search engine optimisation.
This provides the foundation from which to branch out and find related keywords that are appropriate for your business, products, services etcetera.
A seed keyword is also known as the primary keyword used during SEO research, especially for commercial intent.
Part 2: What is long tail keyword?
The long tail keyword is the opposite of a headword or what most people know to be keywords. In this case, it's not focused on a single word but rather an entire idea. Long tail keyword is also known as targeted keywords with specific informational intent (e.g. buyer's intent or user intent).
It focuses on how many different words can relate to one specific topic and how they are used together in common search terms. For example, a person may be looking for an electric shaver if they are considering purchasing one or not.
The person may also be deciding whether to get a rechargeable razor or the standard type of razor that requires disposable blades, which would depend on how many times per month they might shave their face and what kind of budget they have available to spend.
In other words, long tail keywords are specific, high-intent and highly relevant to what the Internet searcher is searching for. They are also known as "low hanging fruit".
Long tail keywords are also beneficial because they have lower competition than a broader term and therefore it's easier to rank in search engine results pages (SERPs) or Google SERPS - they allow you to show up on page one of Google which means more people will see your products or services.
With keyword research, you can find specific words and phrases that people are searching for (often known as monthly search volumes) when they’re looking to buy something online in order to provide them with the best piece of content possible so that their website ranks highly on Google SERPS pages, which means more potential customers can be reached without spending a single dollar on paid advertising.
Part 3: Are you struggling to find long tail keywords?
I get it. Finding long tail keywords is not an easy task.
Don't worry, I got great news for you!
Follow these steps to find long tail keywords.
Start by creating a list of high volume long tail keywords and try ranking them using Google Search Console. This will allow you to see which words are converting well, what is costly to rank for, and which words are converting well.
In order to find golden keywords that have a high search volume but low competition, one of the most affordable SEO tool is KW Finder and it can be used by typing in your desired keyword or phrase into the "search terms" box. For example: "cheap vacations".
When entering this word it is going to give you every possible keyword that is related to your search.
In order to find more keywords to rank for, one should use different online resources such as Ahrefs, SEMrush or Ubersuggest in conjunction with the other tools mentioned above.
How to craft a blog post after keyword research?
Make no mistake. Blogging is a powerful digital marketing strategy for 2021 (and beyond).
It is important to have a clear idea of what your article will be about so that you can come up with keywords. This is where the primary keyword comes into play. You should also make sure that the keyword density in each paragraph matches up with its importance on the page. Keep in mind that you should sprinkle long tail keywords into the blog post for better ranking distribution.
For example, if we are talking about "How To Perform Keyword Research", then every sentence in this post will contain at least one of the keywords.
However, if your blog post is about "Keyword Research for Beginners", then you can use a few high-frequency keywords in the first paragraph and sprinkle long tail variations throughout the rest of this piece. The usage of long tail keywords and common lingo will create a bridge between the reader and the article, thus improving the trust level of the website.
In both scenarios, it's important to think about how many times people will be searching for these words so that you can include the appropriate amount of variations.
How to track keywords ranking after keyword research?
Before we start, here's an awesome video on how to track keyword rankings by the one and only Ahrefs.
SEMrush is a program that identifies keywords with high search volume to attract more organic traffic and advertises your website on the first page of SERPs. This will give advertisers an advantage over other websites because they are able to provide what people want in terms of products and services.
MorningScore tracks keywords on Google, Yahoo!, YouTube, Bing and Amazon to find the most relevant keywords for your website.
Personally, I prefer using KW Finder as it is affordable, relevant and highly accurate when it comes to tracking keyword rankings across different continents.
It is important to know what words people are using when they search because it will determine how you rank in SERPs (Search Engine Results Page). The higher a keyword ranks in SERPS, the more visitors your site will get.
How much does it cost to do proper keyword research?
Keyword research is an important part of the SEO process because it allows you to find words and phrases that are relevant to what your business offers. Keywords also help you identify what people are searching for on search engines like Google, Yahoo!, YouTube, Bing and Amazon. If someone searches for "keyword," they might be looking for how much the "keyword" costs and where to buy the "keyword". In other words, these keywords have buy value in them.
The basic keyword research process involves finding the targeted keywords, estimating how many people search for them and testing to see how competitive a given keyword is. The cost of proper keyword research varies depending on what resources you use to do it as well as your budget. It also depends on whether or not you are outsourcing some of the work involved in doing the keyword research.
On average, a keyword research campaign can be done without using any paid tools but it takes a lot of time to accomplish the work. On the other hand, using paid SEO tools could save you hours of work and in return, there could be an investment of anywhere between $50 to $200 a month.
Which is the best keyword research tool?
Keyword tools are a great way to start your search, but they can also be very limiting. A better option is to use Google AdWords where you have access to the full range of keywords that people in your target market are typing into their searches.
Ahrefs, SEMrush and KWFinder are all great keyword research tool with their own advantages and disadvantages.
Option 1: Ahrefs keyword research tool
At The Marketing Huddle, Ahrefs is our most important keyword research tool. This tool is a combination of keyword suggestions, SEO audit and competitor analysis. There is no free plan and Ahrefs plans start from $97 per month. They do offer a $7 for 7 days trial.
Option 2: SEMrush keyword research tool
SEMrush is another good keyword suggestion tool. One of the biggest advantages of using SEMrush is free for life account. The free account offers a snapshot of your SEO campaigns, as well as your competitors. You can opt for the paid version which starts at $99 per month.
Option 3: KWFinder keyword research tool
Last but not least, KWFinder gets our vote for the best low budget keyword research tool. We love to consider KWFinder as a mini version of Ahrefs. The plans are much more affordable and in return, they offer just a handful of SEO features such as keyword research, keyword tracking and competitor analysis. KWFinder doesn't offer a free plan and pricing starts from $49 per month.
Wrapping up Keyword Research for Beginners
Keyword research is the foundation of all search engine optimization. It’s essential for getting your site or page ranked higher on Google, Bing and Yahoo Search Engines. If you want to rank better in search engines but don't know how to do keyword research properly or where to find quality keywords that will help with ranking, then this post should be able to help you out.
I've provided a number of tools at the bottom of the article so use them wisely!
The key here is not just finding any old words as it won't get good rankings but rather targeting high volume keywords that have low competition (i.e., less than 20% saturation). Remember these 3 steps when doing SEO keyword research:
- Brainstorm ideas
- Start with one or a few primary keywords
- Continue to dive deeper with several long tail keywords with search intent / buy intent