Question 1

Step one

Accepted Answer

You want to make sure that you have a list of the top ranking keywords for your competitors. From this point, we will calculate how many words are in each keyword phrase by using third-party SEO tools such as Ahrefs, SEMrush or KWFinder.

Question 2

Step two

Accepted Answer

This step involves using the information gathered above such as search volumes or search queries followed by creating lists and order them from least to most words.

Question 3

Step three

Accepted Answer

Next, do a search for each keyword phrase on Google and take note of the following results:

The number of results returned by Google search (we'll call this "A")
The word count in your list at the point you get to ("B")

If A > B, then we have found a keyword with more words than our list.

Question 4

Step four

Accepted Answer

If A > B, we want to find the most popular word (or keyword) in that phrase and add it to your list. For example, if you are interested in the keywords for ‘training’, then "trainings" has a higher word count so this would be added to your list of targets that you can use in the future.

Question 5

Step five

Accepted Answer

If A > B, you want to go back and find the most popular word in that phrase for each of the words from step two (this means adding "trainings" to all four lists).

I get it. This process is lengthy and it may take some time. Trusy me, this is a time well spent and it will be worth it!

We have now found a keyword with more words than our list.

A = "training"; B = "trainings"

If A > B, then we have found keyword with more words than the list in step two.

Question 6

Step six

Accepted Answer

Change or edit your blog post so it matches what is being searched for by readers on Google or other search engines.

This process can be done by changing how many keywords are used (bullet points) as well as using those same keywords throughout the content of your blog post.